There. I said it. And I am sick and tired of watching these so-called “social media experts” push social media on companies like its some cure-all.
We’re in the middle of a market phenomenon. You’ve got this new technology that’s radically new, difficult to quantitatively measure, and marinated in hype from all angles. Now add a massive market of organizations that aren’t tech savvy enough to fully “get it” but are just savvy enough to know they need to “join the conversation” and you’ve got a recipe for disaster.
Here’s the thing. As a consultant, regardless of the industry, it’s your job to provide the best solution – and it ain’t always social media.
I’ll believe that someone is a “social media expert” the moment I see them turn down a big job because they don’t think social media marketing is the right solution for the prospect.
When the only tool you have is a hammer, it is tempting to treat everything as if it were a nail.
