After reading Tim Ferris’ book The 4-Hour Workweek, everything seemed so simple! Find your muse, eliminate waste, automate everything, and travel the world while money comes pouring in. I was fired up and ready to start building my fortune. In fact, I was so sold on Tim’s methods that I started a new company, Soccer Charge LLC. I used The 4-Hour Workweek as my playbook. Toll free number? Check. Pay-per-click advertising? Check. Scalable business model? Check. Customers? Double check.
But here I am, a year older (and ten years wiser), and I’m neither rich nor traveling the world. Did I fail?
Absolutely not! The book had a tremendous positive impact on me. It helped me reinvent myself, my passions, and my approach to business. For that I am thankful.
But here’s the problem. At the end of the day, people care about people. You can’t build relationships without putting in time. Not even Tim Ferris can do that.
What do you think? Have you read the 4 Hour Workweek? What changes have you made because of the book? What techniques in the book worked for you? Which ones didn’t work so well? Is it possible to build a company putting in 4 hours a week? Is the book meant to be taken literally, or does it represent an ideal?