Crank Up The Synergy

June 18, 2009 · 4 comments

At the client meeting today, Paul (the custom home builder), talked briefly about the growing popularity of shared offices. Offices with a couple shared conference rooms, printers/copiers, break rooms, receptionists, etc. Where small business, or more commonly, sole proprietors like myself, can rent one or two offices. This allows them to get out of their home to work, gives them access to features that are only available in larger offices, and most importantly, allows for networking with other small businesses.

Imagine an office with a web developer, a lawyer, an author, an accountant, a couple engineers, and a public relations expert. Imagine the opportunity for synergy. I think there is a growing need for shared offices, especially as the average size of businesses steadily drop.  The American dream, right? I can see myself thriving in that type of work environment. Small businesses, no matter their area of work, have many things in common. There is so much unknown. Things to learn. The other people in the office are on your team – sharing insight and exchanging thoughts and resources. Am I the only one who sees the benefits? Am I missing some drawbacks?

  • Jeff M.

    The ideal office you paint with the web developer, the lawyer, the author, etc. sounds very cool. But, if there was such a strong synergy what is the potential possibility of these businesses to begin working together culminating in what could only be described as some sort of super business that could get you found innocent at trial while publishing your life story on the internet? Joking aside, a shared office with several businesses that could all offer each other something could only make for a more efficient business experience, and I believe that having a broader group of individuals to discuss any matters with can only increase your field of view when planning for the future. However, renting space in an office that eventually becomes or already is home to an undesirable business that can’t offer anything could be a drawback. Maybe a realty office, or a sub-par dentist. Small business also aren’t always home to big ideas and outside-the-box thinking. If you find your suite-mates to be more of an imposition than anything else, you might find yourself wishing you had an office free of hindrance.

    It’s a tough call. In the end I think location is everything. The people you will be working with, and the state-of-mind the environment puts you in.

  • Jeff M.

    The ideal office you paint with the web developer, the lawyer, the author, etc. sounds very cool. But, if there was such a strong synergy what is the potential possibility of these businesses to begin working together culminating in what could only be described as some sort of super business that could get you found innocent at trial while publishing your life story on the internet? Joking aside, a shared office with several businesses that could all offer each other something could only make for a more efficient business experience, and I believe that having a broader group of individuals to discuss any matters with can only increase your field of view when planning for the future. However, renting space in an office that eventually becomes or already is home to an undesirable business that can’t offer anything could be a drawback. Maybe a realty office, or a sub-par dentist. Small business also aren’t always home to big ideas and outside-the-box thinking. If you find your suite-mates to be more of an imposition than anything else, you might find yourself wishing you had an office free of hindrance.

    It’s a tough call. In the end I think location is everything. The people you will be working with, and the state-of-mind the environment puts you in.

  • http://drewskwarcan.com Drew

    I agree, Jeff, it really depends a lot on the people involved. It might be a situation where you’d want to meet and greet the “team” before deciding if it’s a good fit and moving in. As with any close-knit groups (think teams or family) there is a chance for conflict/drama among the cooperation. I predict I’m set up in some sort of shared office within the next two years.

    I wonder, how is this different than a group of musicians sharing a studio, equipment, and influences? Hmm

  • http://drewskwarcan.com Drew

    I agree, Jeff, it really depends a lot on the people involved. It might be a situation where you’d want to meet and greet the “team” before deciding if it’s a good fit and moving in. As with any close-knit groups (think teams or family) there is a chance for conflict/drama among the cooperation. I predict I’m set up in some sort of shared office within the next two years.

    I wonder, how is this different than a group of musicians sharing a studio, equipment, and influences? Hmm

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